It comes on top of a successful retail performance by the carmaker, owned by India’s Tata, in 2012. The West Midlands plant already employs 6,000 people producing the Range Rover Discovery and Defender models.
Jaguar Land Rover said earlier this month that its outlook for 2013 was positive after UK vehicle sales rose by one fifth last year.
The new jobs would be created to deal with increased demand from China and the Far East, Russia and the US. The Chinese market – where sales of Jaguar Land Rover’s vehicles have risen 80% in the past year – has been rising in importance to the company.
Jaguar Land Rover sealed a joint venture to make cars with Chinese company Chery Automobile in November. In December the firm also said it was considering building cars in Saudi Arabia. If it went ahead, it would be the Indian-owned company’s second overseas manufacturing plant, after agreeing to build a plant in Shanghai.
More than 200 of the 800 new UK jobs to be created are supported by the Government’s Regional Growth Fund. They will be taken on one-year contracts to start with and will be converted to full-time workers should market conditions remain strong.