Exciting new events and the return of crowd-pleasing favourites are expected to attract more than 60,000 people to Tamworth during 2014.
Tamworth Borough Council’s Arts & Events team has unveiled a packed programme of outdoor events for 2014, which includes the return of favourites such as the St George’s Day celebrations, outdoor cinema, We Love Tamworth, Fireworks Night and the Christmas Lights Switch-On, alongside new showpiece spectaculars.
New to the programme for the summer is an outdoor theatre performance of Robin Hood in the Castle Grounds. This will be staged by the Illyria on Saturday July 12, with theatre goers encouraged to bring picnic hampers and relax while watching some classic drama.
Zombie fans will also be in their element in October, when they will be encouraged to battle the undead by taking part in an evening Zombie Apocalypse. More details of this new event will be available later in the year.
In November, schools and community groups will be taking part in a project to create flags to commemorate the 100th anniversary of the First World War. Flags of Freedom will give thanks to those who served in the Great War and the sacrifices they made. The flags created by the project will be displayed during the Remembrance Sunday parade on November 9.
The Christmas lights switch-on, which is always a highlight of the year, is being switched to a Sunday this year and will host a traditional Christmas market.
The event will take place on Sunday November 23. It will run from 11am to 5pm, when the town’s Christmas lights will be switched on. The popular stage, sponsored by Touch FM, will feature acts from 2pm.
In 2013, around 60,000 visitors took part in or attended outdoor events in Tamworth, and spent £1.3 million in the local economy. 99% of the people who went to the events and completed a survey said they would recommend them and 99% rated the events programme as good to excellent.
The highlights of last year’s calendar were:
- St George’s Day, which attracted 10,000; • Gate Gallop – 3,500 participants and spectators
- We Love Tamworth event – 8,000 visitors across the two-day
- Bandstand concerts – 800 visitors throughout the season
- Stars and Stripes line dancing event – 4,000 participants and spectators
- Heritage event – 3,000 visitors
- Fireworks – 22,000 visitors
- Christmas lights switch-on – 7,000 visitors
Now the Arts & Events team is gearing up for an even bigger 2014, with more visitors expected to flock to this year’s events. The programme for 2014 includes:
- Sport Relief – Sunday March 23 (free event)
- St George’s Day Extravaganza – Saturday April 26 (free event)
- Gate Gallop – Sunday June 29 (free event)
- Bandstand Concerts – Weekends from June to August (free event)
- Outdoor theatre performance of Robin Hood, by the Illyria – Saturday July 12, performance to start at 6pm
- Outdoor cinema screening, film to be announced at a later date – Saturday August 2
- We Love Tamworth Summer Event, including street performers, face painters, Saxon re-enactors, fairground rides, community stalls and much more – Saturday August 23 (free event)
- Stars & Stripes line dance in Castle Grounds to raise money for Macmillan Cancer Support – Saturday September 13 (free event)
- Zombie Apocalypse – 24/25 October
- Fireworks Spectacular – Saturday November 1 (free event)
- Flags of Freedom schools and community project to mark the 100th anniversary of the start of the First World War. Flags to be displayed during Remembrance Sunday parade, November 9. (free event)
- Christmas Lights Switch-On – Sunday November 23 (free event)
Tamworth Borough Council Deputy Leader, Cllr Rob Pritchard, said, “Tamworth’s events programme not only generates more than £1 million every year for the local economy but also attracts hundreds of thousands of visitors from Tamworth and further afield. They are a great chance to bring the community together, market Tamworth as a place to visit and bring shoppers to the town centre.
This year’s programme is set to be even bigger and better and there is something for everyone to enjoy. If local groups want to get involved with our outdoor events or even put on their own events in the Castle Grounds, please get in touch with our Arts & Events team.”
For more on Tamworth’s outdoor events programme, please visit www.tamworthassemblyrooms.co.uk or contact Tamworth Information Centre on 01827 709 618. Anyone who is interested in holding an outdoor event in the Castle Grounds is asked to contact Laura Hastilow on email@example.com or 01827 709314.