The Football Association, who have been criticised for expensive Nike match shirts, said it avoids any involvement with kit manufacturers about pricing.
Alternative “stadium” shirts are priced at £60, while versions for children aged between eight and 15 cost £42. The £90 shirts have enhanced “cooling technology” compared to the £60 shirts, according to Nike’s website.
The previous Nike home kit has only been around since last May, seven England matches, after the manufacturer took over from Umbro and it has been said that also hit parents hard.
Former England International Joey Barton said on Twitter, “£90 for the new England shirt is taking the mickey out of the fans. When will it stop? Appalling. In my opinion. Football again allows commercialism to eat away at its soul. Something has got to give.”
In a statement, English football’s governing body said, “The FA is a not-for-profit organisation that puts £100m back into the game every year. It is through relationships with partners such as Nike that we are able to maintain that level of investment in football. The FA’s policy is to avoid any involvement with how its partners/licensees set their prices, so as to avoid any risk of or implications of price-fixing.”