Parking will be free in all of Tamworth Borough Council’s car parks on Saturday December 6 and Saturday December 20.
The car parking fees are being waived on those two days in a bid to boost town centre trade by encouraging more people to come into Tamworth to shop.
The first free parking Saturday on December 6 has been timed to coincide with Small Business Saturday. This is a nationwide campaign to encourage people to shop with independent traders. Every town centre shop taking part in the campaign will display a Small Business Saturday poster in their window.
Small Business Saturday began in the USA four years ago and has grown to become a national event. It aims to promote small independent traders and encourage people to support their local businesses.
The initiative is being spearheaded in Tamworth by the Destination Tamworth team, with the support of Tamworth Borough Council and Christopher Pincher MP.
This year, shoppers are being offered another incentive to support local traders by buying a Destination Tamworth Loyalty Club card, which provides discounts and offers. They are available from the Tourist Information Centre.
Tamworth Borough Council Deputy Leader, Cllr Rob Pritchard, said: “We are keen to support the town centre, especially at important times like Christmas. We made the decision to waive parking charges on these two very busy shopping days because we want to support traders and boost town centre trade.
“There has been a lot of support for Small Business Saturday in previous years, and I hope that a lot of people will support it again this year. Please tell your family and friends so we can make this the busiest Christmas for the town centre ever. Please come out and support YOUR town centre.”
Extra markets will also be take place in the run-up to Christmas. As well as the usual Tuesday and Saturday markets, there will be additional markets on Friday December 19, Monday December 22 and Wednesday December 24.