Thirty companies, including Marks and Spencer, are creating opportunities for youngsters to spend time at work, with more expected to follow.
Employment Minister Priti Patel said, “Young people tell me they can’t get a job without work experience, but they can’t get work experience without a job. That is why we are launching the campaign to give young people practical advice about making the most of their summer holidays, and beyond, to gain valuable business skills.”
Young people taking part are being encouraged to post “selfies” from their workplace and share their experiences using the #WECan hashtag on Facebook, Twitter and Instagram, or by visiting the scheme’s website.
Office for National Statistics figures for April to June show an increase of 25,000 in the overall unemployment rate to 1.85 million.
The percentage of 16 to 24-year-olds in employment was 73.4%, up from 72.8% the same time last year but down marginally on the previous three-month period.
Ministers stress youth unemployment remains lower than under the last Labour government.